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Healthcare Insights

Browse our library of strategic healthcare insights, gain a deeper understanding of Clarity, and learn more about what we're doing to stay ahead of the curve. View our healthcare business news to see how we're simplifying healthcare communications.

6 Health Literacy Challenges in Healthcare
June 4, 2021
Ever suffered from idiopathic paroxysmal nocturnal dyspnoea? Unless you’re a medical professional, you likely don’t know the answer. Healthcare has its own language that is indecipherable to most people. Yet, most people require healthcare and need to understand what their symptoms mean, how to take prescribed treatments, and how they contribute—positively or negatively—to their health […]
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Are You Channeling Your Members?
November 18, 2020
The jury is in. The ongoing battle between print and digital for member communications has a winner…it’s both. This may come as a surprise given how loudly the drumbeat to expand member communications to digital has been booming. Instead of all-digital, health plans should take a multi-channel approach that combines the benefits of paper with […]
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Healthcare Interoperability: Shattering the Siloes
July 31, 2020
If you’ve ever had to seek medical help in a country where you don’t speak the language, you know how frustrating it can be. Do they understand what’s wrong with me? Do I understand the treatment they are recommending? Will I get better? Lack of communication is a problem the healthcare industry has been wrestling […]
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Smartphones, Smarter Health Consumers
May 22, 2020
The annual physical with a primary care physician, once the main driver and intersection point for patient care, may soon be considered as antiquated as leeches and ear horns. There is a revolution happening in the ease of access and frequency of information sharing between patients, care providers and payers, and it is all due […]
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The Engagement Welcome Mat
April 3, 2020
The impact of a first impression is inescapable. Reams of research confirm that a first impression can be both lasting and hard to reverse, with one study presented by Psychological Science finding a tenth of a second is all it takes to start determining traits like trustworthiness. Meanwhile, quickly securing the confidence and trust of […]
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From Patients to Partners
February 10, 2020
There was a time when the repository of all wisdom about your health was a physical chart. From cranium to metatarsal, this collection of facts on paper told a deep story of one patient and informed the diagnoses and treatments they received. When paper charts became digitized into electronic health records (EHR), that transformation kicked […]
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The Medicare Advantage Switch Hit
January 13, 2020
From the concept’s first introduction in the 1970s, the private coverage version of Medicare, Medicare Advantage, has continually evolved in response to demographic, political, and market forces. Today, payers offering Medicare Advantage plans face a variety of new challenges, and that’s without considering the potential disruptions to the market from the 2020 election or legal […]
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For Medicare Advantage Plans, Member Communication is a Map to the Star Ratings
October 31, 2019
For Medicare Advantage plans, member communication and engagement are key to high marks in the Centers for Medicaid and Medicare Services’ (CMS) 5-Star rating system and to securing member retention year over year. However, member satisfaction with plan communications has recently taken a dive, putting current high plan ratings at risk. With a new crop […]
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7 Member Engagement Strategies for Health Plans
September 25, 2019
Why are so many health plans investigating member engagement strategies? Google “customer engagement,” and you’ll get over 400 million hits. Forbes says, “Customer engagement is the direct route to every important business objective,” and a perusal of C-Suite-focused publications and websites shows that across industries, business leaders, and particularly those in the healthcare sector, agree. […]
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Baby Boomers Drive Health Plan Innovation
July 1, 2019
The long-anticipated flood of Baby Boomers into the Medicare market is underway and health plans are benefiting in the short term from the influx of new members to Medicare Advantage plans. But more aggressive health plan innovation will be necessary to meet the needs and expectations of these digitally savvy “silver surfers” and to develop […]
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