Madison, CT (February 6, 2015) – As the healthcare industry focuses in on the consumer, Clarity Software Solutions, Inc., leading healthcare plan communications provider, continues to offer customized solutions meant to cultivate member engagement. A popular product in their portfolio is a smaller, streamlined version of a traditional post enrollment member kit, known as the member guide. This product offers health insurers a simple way to communicate with their members, delivering pertinent member information along with member ID cards, which have traditionally been mailed separately.
As a focus area for growth in 2015, Clarity launched a marketing campaign to support this headlining product that functions as a tool for member engagement. By providing options to customize the piece specific to each member, drive them to additional outlets and affix member ID cards, the member guide serves as a one-stop-shop for clearly communicating the tools and benefits of health insurance plans to members.
“With the recent focus on member engagement within the healthcare industry, it made sense for Clarity to promote this product,” said Steve Mongelli, Chief Growth Officer, Clarity Software Solutions. “By providing a product that engages with consumers and leads them to the information they need, each individual member can be more engaged with their health plan, making them feel valued and allowing them to fully appreciate the benefits provided.”
The marketing campaign made to support the member guide consists of a variety of tactics, all created to communicate the benefits of the piece to those looking to streamline their communications. The goal is to introduce the product to both potential and existing clients that may not have considered it in the past. As the healthcare industry continues to evolve, it will be critical for health insurers to identify the best ways to keep their members engaged and make it easy for them to access their health plan information.
About Clarity Software Solutions, Inc.
Clarity Software Solutions, Inc. assists clients to optimize customer relationships by enhancing flexibility and control over their document management and communications delivery. Clarity is headquartered in Madison, Connecticut, and serves various industries around the country. Clarity’s custom solutions are built within secure web-based technology, are easy to use and allow a single communication to be published to any media type - print, web, mobile or email. For more information, please visit www.clarityssi.com.