Member engagement is consistently a top priority for health plans. With managed care being the most common healthcare delivery system in the United States, payers are laser-focused on ways to improve member health while trimming costs. Plans will need members to be active in their health journey to accomplish these goals.
This guide will help payers effectively engage members and strengthen relationships by making the most of communications they already send and pay for. We explore how overarching forces influence members’ willingness to engage, the potential hurdles to engagement that plans must overcome—and how to do it—and the untapped opportunity that member correspondence offers for deepening engagement.
