Unlocking Payers’ Most Underutilized Engagement Opportunity
November 10, 2022
Healthcare payers spend billions of dollars each year to send hundreds of millions of printed communications to their members. With 97% open rates and members spending an average of 2-5 minutes with these communications, these highly underutilized touch points are an incredible opportunity for member engagement. When optimized, those same correspondence pieces can prompt members [...]
