Accelerate Member Engagement

Optimized member correspondence driving increased engagement around high-priority initiatives to deliver measurable results.

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75% Improvement

Clarity's Accelerate Member Engagement (AME) platform helped a national health plan achieve a 75% improvement in engagement rates by applying optimized stickers to member ID cards.

2 to 5 Minutes Spent

The amount of time people spend reading direct mail from their health plan, indicating a huge opportunity to leverage print communications to drive engagement.

Industry Leaders in Healthcare Communications

Clarity provides industry-leading SaaS technology and consultative services to enhance ID cards, EOBs, Member Guides, and other welcome and plan lifecycle correspondence.

These enhancements drive increased participation in your highest priority member activities and benefits, such as portal registrations, chronic condition management programs, telehealth visits, mail order Rx enrollment, and more.

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An Enhanced Member Experience

Member engagement is critical to health plan success. Clarity’s Accelerate Member Engagement capabilities were developed to transform correspondence from a transactional, one-way communication into a test and learn strategic partnership that constantly informs health plans of what engages every member best.

AME ensures that every penny in communication spend is optimized to drive strategic engagement metrics.

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Data-Driven Solutions

In addition to fulfilling member correspondence, Clarity deploys rapid A|B tests to inform health plan leaders on how best to communicate with members in order to drive engagement and behavior change.

Clarity’s AME Insights Dashboard is a visual feedback loop, providing real-time analytics on what communications drive the most action for every individual in every cohort.

Monitoring and analyzing the strategic performance of correspondence versions provides an immediate ROI as the ‘best’ versions of letters, stickers, and Member Guides can be identified and utilized across the membership.

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Industry Leaders in Healthcare Communications

Clarity provides industry-leading SaaS technology and consultative services to enhance ID cards, EOBs, Member Guides, and other welcome and plan lifecycle correspondence.

These enhancements drive increased participation in your highest priority member activities and benefits, such as portal registrations, chronic condition management programs, telehealth visits, mail order Rx enrollment, and more.

Tell Me More

An Enhanced Member Experience

Member engagement is critical to health plan success. Clarity’s Accelerate Member Engagement capabilities were developed to transform correspondence from a transactional, one-way communication into a test and learn strategic partnership that constantly informs health plans of what engages every member best.

AME ensures that every penny in communication spend is optimized to drive strategic engagement metrics.

Tell Me More

Data-Driven Solutions

In addition to fulfilling member correspondence, Clarity deploys rapid A|B tests to inform health plan leaders on how best to communicate with members in order to drive engagement and behavior change.

Clarity’s AME Insights Dashboard is a visual feedback loop, providing real-time analytics on what communications drive the most action for every individual in every cohort.

Monitoring and analyzing the strategic performance of correspondence versions provides an immediate ROI as the ‘best’ versions of letters, stickers, and Member Guides can be identified and utilized across the membership.

Tell Me More

Essential Print-Driven Communications…Optimized

The initial member mailing, a physical ID card or Member Guide, is an expected confirmation of coverage, making this one of the most opportune times to connect with members and compel them to take valuable action.

Member Guides and EOBs carry a similar weight in terms of perceived importance. You can take advantage of these opportunities to drive additional member engagement without any additional effort.

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ID Cards with Welcome Letters

Dynamic templates for card designs and welcome letters can be combined with variable data and web-based information for 100% variability.

Member Guides and EOBs

Clarity produces Member Guides that drive ROI metrics such as mail-order Rx, telemedicine usage, or mobile app downloads.

What Engages Your Members to Take Key Actions?

Do QR codes work for pre-Medicare populations? Are text replies the best way to engage millennials? How do subscriber-only memberships engage differently than subscribers with multiple dependents?

Your print communications should answer questions like these to ensure correspondence is central to organizational strategy. Clarity’s AME offering can help.

A|B Testing

AME provides multiple versions of letters, welcome kits and Member Guides, tests them, and then deploys only those that drive the most engagement.

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Strategic Analytics

Using the Clarity AME Insights Dashboard, you can understand what correspondence principles, tactics, and behavioral economics work best with every member.

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Questions? Let's Talk

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