There is a lot of information to communicate to health plan members. From details about their benefits to motivating calls to action, the volume of information can be overwhelming and lead to disengagement. This raises an important question: how can you drive engagement while communicating all the critical information you’re required to?
In this guide, we tackle that question head-on by addressing key strategies for consolidating communication. Specifically, we cover:
- Multichannel engagement strategies.
- Utilizing different types of media for messaging.
- Implementing QR codes in print communications.
- Consolidating communications with member guides.
