You will find millions of results if you search “customer engagement,” on Google. Why? Because engagement is essential for businesses to achieve their goals. In healthcare, two key benefits of investing in member engagement strategies are increased efficiency and improved member retention. While these two goals might seem at odds—efficiency calls for minimizing costly member interactions, whereas retention demands a high-touch, high-satisfaction member experience—it’s possible to pursue both effectively.
In this guide, we explore seven member engagement strategies for health plans to implement to make the most out of every touchpoint.
