An effective healthcare consumer engagement strategy benefits members and health plans alike. The member gets comprehensive and relevant communications from the outset, which helps reduce confusion and frustration, and healthcare organizations can drive engagement in high-priority initiatives.
While it’s important to optimize every touchpoint, there’s one communication that can be a game changer: the Explanation of Benefits (EOBs). In this guide, we explore why enhancing your EOB strategy matters and tips on how to improve the experience now.
