It’s no secret that the relationship between members and payers is evolving from purely transactional to more supportive, consultative, and wellness-focused. Strong business reasons drive health plans to prioritize member engagement. For instance, meaningful engagement leads to better health outcomes for members while enhancing a health plan’s return on investment (ROI). A win-win scenario.
However, health plans must activate members in their health journey to realize the benefits of engagement. In this guide, we discuss practical tactics for delivering a more impactful member experience. Specifically, we will cover:
- The reasons why prioritizing engagement is essential.
- How to optimize existing multichannel communications.
- Designing a thoughtful and streamlined member journey.
