What members expect from their dental plan is changing. They value communication that meets them where they are, with messages that are relevant, timely, and easy to act on. Yet many plans still treat member engagement as a requirement to meet, not a relationship to grow.
In this webinar, Clarity’s VP of Engagement and Design, Drew Corbett, encourages dental plans to take a closer look at the moments that shape member experiences. These include the essentials, like how ID cards are delivered and whether communication preferences are respected. We also cover often overlooked opportunities, like how Explanation of Benefits (EOBs) are used and how quickly members hear back after requesting care through the prior authorization process.
Some questions worth asking:
- Are we capturing and honoring how members want to be reached?
- Have we made essential touchpoints, like ID cards, easy to access?
- Do our required communications offer anything more than the minimum?
- Are we ready to meet new compliance demands without sacrificing experience?
For plans, the path forward means building smarter, more flexible communication strategies—ones that are timely, compliant, and centered around what members actually need.
Watch the webinar to explore how a few key changes in communication can help dental plans improve engagement, strengthen retention, and deliver a better member experience across the board.