Optimized member correspondence driving increased engagement around high-priority initiatives to deliver measurable results.
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Clarity provides industry-leading SaaS technology and consultative services to enhance ID cards, EOBs, Member Guides, and other welcome and plan lifecycle correspondence.
These enhancements drive increased participation in your highest priority member activities and benefits, such as portal registrations, chronic condition management programs, telehealth visits, mail order Rx enrollment, and more.
Member engagement is critical to health plan success. Clarity’s Accelerate Member Engagement capabilities were developed to transform correspondence from a transactional, one-way communication into a test and learn strategic partnership that constantly informs health plans of what engages every member best.
AME ensures that every penny in communication spend is optimized to drive strategic engagement metrics.
In addition to fulfilling member correspondence and healthcare direct mail, Clarity deploys rapid A|B tests to inform health plan leaders on how best to communicate with members in order to drive engagement and behavior change.
Clarity’s AME Insights Dashboard is a visual feedback loop, providing real-time analytics on what communications drive the most action for every individual in every cohort.
Monitoring and analyzing the strategic performance of correspondence versions provides an immediate ROI as the ‘best’ versions of letters, stickers, and Member Guides can be identified and utilized across the membership.
Clarity provides industry-leading SaaS technology and consultative services to enhance ID cards, EOBs, Member Guides, and other welcome and plan lifecycle correspondence.
These enhancements drive increased participation in your highest priority member activities and benefits, such as portal registrations, chronic condition management programs, telehealth visits, mail order Rx enrollment, and more.
Member engagement is critical to health plan success. Clarity’s Accelerate Member Engagement capabilities were developed to transform correspondence from a transactional, one-way communication into a test and learn strategic partnership that constantly informs health plans of what engages every member best.
AME ensures that every penny in communication spend is optimized to drive strategic engagement metrics.
In addition to fulfilling member correspondence and healthcare direct mail, Clarity deploys rapid A|B tests to inform health plan leaders on how best to communicate with members in order to drive engagement and behavior change.
Clarity’s AME Insights Dashboard is a visual feedback loop, providing real-time analytics on what communications drive the most action for every individual in every cohort.
Monitoring and analyzing the strategic performance of correspondence versions provides an immediate ROI as the ‘best’ versions of letters, stickers, and Member Guides can be identified and utilized across the membership.
The initial member mailing, a physical ID card or Member Guide, is an expected confirmation of coverage, making this one of the most opportune times to connect with members and compel them to take valuable action.
Member Guides and EOBs carry a similar weight in terms of perceived importance. You can take advantage of these opportunities to drive additional member engagement without any additional effort.
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Do QR codes work for pre-Medicare populations? Are text replies the best way to engage millennials? How do subscriber-only memberships engage differently than subscribers with multiple dependents?
Your print communications should answer questions like these to ensure correspondence is central to organizational strategy. Clarity’s AME offering can help.
AME provides multiple versions of letters, welcome kits and Member Guides, tests them, and then deploys only those that drive the most engagement.
Using the Clarity AME Insights Dashboard, you can understand what correspondence principles, tactics, and behavioral economics work best with every member.
Please fill out the form to request a demo and we will contact you shortly.
