How To Use Medicare Direct Mail To Achieve Your Communication Goals

Maximize outreach and boost engagement with your Medicare direct mail initiatives

  • Highlight the advantage of your health plan
  • Increase engagement around high-priority initiatives
  • Build lasting relationships with members

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Understanding Medicare Direct Mail

How leveraging Medicare direct mail enhances your communications strategy

Medicare direct mail refers to the practice of sending information about Medicare-related programs, plans, benefits, and services directly to individuals through traditional mail services. These member materials may include:

  • ID cards
  • Member guides
  • Explanation of Benefits (EOBs)
  • Letters
  • Invoices
  • Annual Notice of Changes (ANOCs)

Sending Medicare direct mail is an essential part of your communications strategy, but admittedly, it comes with challenges. It can be difficult for payers to reach an older demographic who may not be as digitally literate, want to protect their private information at all costs, and may have outdated contact information. Add in stringent regulations, like HIPAA, and you have a group of challenges that must be accounted for during the communications planning process.

You can navigate those challenges by establishing best practices for your communications strategy. These best practices should include:

  • Defining your target audience
  • Personalizing and tailoring your direct mail messaging
  • Creating eye-catching and informative graphics
  • Including a clear call-to-action
  • Testing different versions to identify what engages members best

Clarity’s solution helps you effectively overcome the challenges associated with reaching and communicating with Medicare members by crafting customized materials that accelerate engagement. Come meet with our team for a demo, and we’ll walk you through the benefits of our Medicare direct mail services.


Features and Benefits of Clarity’s Medicare Direct Mail Services

How our system helps clients simplify healthcare communications through data, technology, and expertise

Clarity’s Medicare direct mail services deliver personalized member materials that increase the overall impact of your communications. We’re able to do that thanks to several key features, including:

  • Customization options — Craft relevant and engaging messages
    Our services allow you to customize direct mail pieces to speak to your target audience and personalize your messages, creating key opportunities for member engagement.
  • Delivery tracking and response rate analysis
    — See where and when communications land and how recipients respond
    We provide insights into the delivery of your materials and analyze how members engage with them, creating a roadmap to measure the effectiveness of each campaign.
  • Promotion of cross-channel communications
    — Drive Medicare members to multiple channels for optimal engagement
    Our solution allows for multi-channel communication across direct mail, member portals, landing pages, and more, reinforcing a consistent and unified message.

Clarity provides our clients with next-gen technology that elevates their Medicare direct mail plan while simultaneously providing critical data that delivers unbeatable insights and influences strategy. The Clarity solution works for more than 100 health plans nationwide, and we’re confident it will work for yours, too. Connect with our team today to schedule a demo and see what our platform can do for you.


How Clarity Accelerates Member Engagement

Utilizing industry-leading software to promote engagement across channels

Clarity is dedicated to helping clients accelerate member engagement. Each year, we produce and deliver more than 150 million member communications for 100+ plans, utilizing data and technology to create smart solutions for healthcare organizations. We partner with clients to enhance their communications strategy and not just achieve—but exceed—their goals.

We’re happy to offer a robust solution for optimized engagement that elevates key client initiatives and creates meaningful correspondence for health plan members. We invite you to demo the Clarity solution today if you’re ready to:

  • Increase engagement 
  • Make strategic decisions based on sound data
  • Improve your communications strategy across important channels

Request a demo today to see how it all works—and how easy it is to get started.


Clarity by the numbers…

Trusted by 100+ payer clients

150M+ member communications sent annually

99.8% on time or early delivery

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Discover The Benefits of Choosing Clarity

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