Understanding Medicare Direct Mail
How leveraging Medicare direct mail enhances your communications strategy
Medicare direct mail refers to the practice of sending information about Medicare-related programs, plans, benefits, and services directly to individuals through traditional mail services. These member materials may include:
- ID cards
- Member guides
- Explanation of Benefits (EOBs)
- Annual Notice of Changes (ANOCs)
Sending Medicare direct mail is an essential part of your communications strategy, but admittedly, it comes with challenges. It can be difficult for payers to reach an older demographic who may not be as digitally literate, want to protect their private information at all costs, and may have outdated contact information. Add in stringent regulations, like HIPAA, and you have a group of challenges that must be accounted for during the communications planning process.
You can navigate those challenges by establishing best practices for your communications strategy. These best practices should include:
- Defining your target audience
- Personalizing and tailoring your direct mail messaging
- Creating eye-catching and informative graphics
- Including a clear call-to-action
- Testing different versions to identify what engages members best
Clarity’s solution helps you effectively overcome the challenges associated with reaching and communicating with Medicare members by crafting customized materials that accelerate engagement. Come meet with our team for a demo, and we’ll walk you through the benefits of our Medicare direct mail services.