Accelerate Healthcare Payer Medicare Member Engagement

Craft plans that boost engagement and enhance the medicare member experience

Feature the benefits of your health plan
Enable members to achieve desired outcomes
Achieve lasting relationships & member satisfaction

REQUEST DEMO

FREE DOWNLOAD

Accelerate Member Engagement Value Calculator

How much value could you bring to your plan if you could Accelerate Member Engagement and drive specific actions? Download our free ROI tool to learn about the value you can add to your plan:

The Importance of Optimizing Engagement

Helping members get the quality care they deserve

Medicare member engagement is critical because it directly impacts the quality of care members get. The more engaged a Medicare member is, the more likely they will take control of their end-to-end healthcare plan and lead healthier lives.

Other key benefits include:

Bridging the communication gap between plan providers and members
Increasing member satisfaction
Lowering healthcare costs

While the benefits are undeniably strong, there are challenges, including:

Tech difficulties — Medicare and Medicare Advantage members may not have access to the technology needed for patient portal login and digital member communications.
Limited access to healthcare services — Medicare members may have limited access to healthcare services due to their location, ability to travel, or even their specific condition.
Limited healthcare education — Some Medicare members may not fully understand key aspects of their health and/or the Medicare system, leaving them confused and unsure of next steps.

Clarity understands these unique challenges and proudly provides comprehensive solutions. From launching direct mail initiatives to crafting thorough member guides, we work with you to improve the Medicare member experience.

REQUEST DEMO

Understanding Medicare Member Engagement

Analyzing why members take action—and what the data means

Keenly observing how Medicare and Medicare Advantage members engage with communications will provide a comprehensive and data-backed roadmap that guides your correspondence strategy. But before you start observing, it’s important to understand the key elements of member engagement.

Factors that influence member engagement include:

The member’s healthcare literacy
The member’s access to digital technology
The member’s access to healthcare services
The relevancy of your communication’s messaging
The optimization of communications
The timing and frequency of communications

It’s also important to know how to effectively measure member engagement. Ways to measure this include:

Patient portal usage
QR code scanning
Surveys
Response rates to direct mail initiatives
Open and click rates for email communications

Clarity can help you establish and track these metrics and craft data-backed strategies that enhance member engagement and improve member experience.

REQUEST DEMO

Medicare Member Engagement Strategies and Best Practices

Using smart solutions to increase satisfaction and promote health living

There are several strategies and best practices to consider when crafting an engagement strategy. Two key pillars to focus on: Member communication and engagement tools.

The member communication pillar should include:

Providing personalized healthcare recommendations
Encouraging feedback
Incorporating member input
Encouraging preventative care and wellness activities
Identifying communication preferences

The engagement tools pillar should include:

Creating interactive tools and resources
Measuring and tracking engagement success
Leveraging data analytics
Testing new systems

Clarity provides industry-leading solutions that hit on these pillars to improve Medicare member engagement and encourage healthier living. Contact our team and learn how they boost satisfaction and create seamless experiences.

REQUEST DEMO