A seamless, individualized experience isn’t just a nice-to-have—it’s a must.
Members expect convenient, user-friendly, and personalized experiences regardless of how they engage. If health plans don’t deliver, it can and will negatively affect member satisfaction and retention rates.
Clarity simplifies meaningful member engagement. We specialize in creating measurable and impactful member-focused communications to encourage people to live healthier lives. Our best-in-class technology puts people first, ensuring healthcare communications are clear, engaging, and tailored to individual needs.
In this webinar, we explore 3 experiences to prioritize in 2025:
Digital Wallet ID Cards: Give members instant access to healthcare ID cards in their Apple or Google Wallet.
- Trend: Mobile-first engagement is now the norm.
- What Members Want: Easy to access ID cards.
- Solution: Secure, on-demand digital wallet integration.
Data-Driven Digital Outreach: Engage members through their preferred digital channel—email, text, and/or portal.
- Trend: Members expect seamless, personalized communication.
- What Members Want: Messages that are timely, relevant, and easy to access.
- Solution: Data-driven outreach tailored to preferences.
Next Best Actions in Core Communications: Guide members to better health outcomes with clear and strategic calls to action.
- Trend: Proactive engagement improves health outcomes.
- What Members Want: Simple, actionable steps in everyday communications.
- Solution: Embedded calls to action in core communications.
Why Prioritizing Member Experience Matters
Seamless, personalized experiences drive retention, lower acquisition costs, and improve health outcomes. Health plans focused on delivering the experiences members want will stay ahead in 2025 and beyond. At Clarity, we make healthcare engagement measurable, powerful, and personal. Watch the webinar replay to explore how we can make the most out of every touchpoint.