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All health plans have strategic goals in common: improved health outcomes, lower costs, higher retention, and increased satisfaction. What those goals have in common is the central role member engagement must play. That makes understanding what engages your membership – and executing strategies to capture that engagement – mission-critical skill sets. Across the industry, the [...]
In the realm of healthcare, extensive quantities of regulated and mandatory communications are regularly dispatched to members by healthcare payers. These communications include the distribution of Annual Notice of Change (ANOC) documents and 1095-B forms on a yearly basis, along with Explanation of Benefits (EOBs), invoices, letters, and provider directories, which are sent throughout the [...]
Engagement has long been a priority for health plans as a measure to reduce the risk and cost of member attrition. More recently, it has become mission critical due to changes in how consumers and government agencies evaluate plan care and service performance. Namely, the Centers for Medicare and Medicaid Services (CMS) measures how well Medicare plans perform […]
It’s no secret that the member-payer relationship is transforming from purely transactional to one that is more supportive, wellness-focused, and consultative.
In part one of this series, Connecting the Dots: Leveraging Member Communications to Build Engagement, we talked about the untapped opportunity
There’s an old fisherman’s maxim: fish where the fish are. As health plans elevate member engagement to a top priority, we’d
